Vickie Alleman has assisted leaders of Enrollment and Marketing at tuition dependent colleges. She is a certified Life Coach and provides mentorship for enrollment VPs, AVPs, and Directors as they navigate the enrollment cliff. Her specialty is connecting the dots in communication, both internal and external.

As enrollment continues to challenge the majority of higher education institutions in the US, it’s more important than ever to have a plan. Enrollment Plans can be multi-year while Action Plans can be semester or annually based. Pivot Point facilitates the process and keeps you on track.

When did you review the functions in either the Admissions or Marketing offices? As change accelerates, many colleges do not have updated roles and job descriptions. We can provide an objective view and set you on the right course.

The first step to developing content that works is to develop a plan for each semester. We work with you to focus on what really matters to your target audiences, with a specialty in Graduate Recruitment strategy. We can write your email campaigns, edit web content, and develop content to fit your needs and budget.

Your website serves as the foundation of marketing and communicating to target audiences. We can assist you by creating compelling content, strengthening the brand, and reaching your target groups. Search Engine Optimization (SEO) drives traffic to your site by optimizing the content.

Connecting with your audiences has become more complex and fragmented with social media as our main connection tool. We can audit your current social, assist you with content and messaging that fits your target groups and goals, and assist with posting.