Vickie Alleman, CLC,
has been a leader in the marketing and communications arena for 30 years and started Pivot Point during the pandemic.
She became a VP of Marketing & Enrollment when the Great Recession was beginning and was instrumental in moving a small university through the downturn and into a successful growth period for both graduate and undergraduate enrollment through integration of marketing principles into recruitment and operations.
Her clients are tuition-dependent institutions in the US.
“I learned how to do more with less when working in the healthcare field, which came in handy when I transitioned to higher education before the Great Recession. Serving as the Vice President for Marketing and Enrollment at two independent universities with less than 5,000 students, I learned how to pivot and create new solutions to ongoing recruitment challenges.
My approach is strategic and tactical. I’m a planner and a doer, often assisting clients with content planning, content creation, supporting marketing and communications staffs with a content focus, assessing current strategies, and creating synergies between marketing and communications and the rest of the campus.
Certified Life Coach, Life Purpose Institute, February 2022.
Digital Marketing & E-Commerce, Google certificate program completed December 2022.
Member: American Marketing Association, Colorado Chapter.