Creating Value for Higher Education

Enrollment & Marketing Solutions

Experience with small colleges & regional public universities

  • We dive deep into your current approach and assist in address the real issues beyond shifting demographics of declining student populations. Admissions Assessments & Action Plans, Integration of Enrollment and Marketing, Reviewing Staffing and much more are critical to success.

  • Developing Action Plans for recruitment and financial aid cycles of undergraduate and graduate populations is the first step. In 2024 the FAFSA failure impacted student progress and college new student enrollment. Setting priorities across enrollment offices is the answer. The entire culture needs to be onboard!

  • Enrollment and Marketing leaders need mentoring and coaching from professionals who have done the job. Our experience has been through the Great Recession, the pandemic, and now the FAFSA failure in both Enrollment and Marketing leadership positions. Pivot Point’s approach is a combination of coaching and consulting to help executives, as well as directors navigate the treacherous landscape of new student enrollment.

Communications logos for social media

Enrolling Students with Effective Strategy

Our approach is as individual as our clients. Recent admissions and marketing projects include:

#1 Project: Content and Communications Strategy for Graduate Programs. Developed communications to support digital strategy.

#2 Project: Navigate the financial aid process and how it has impacted enrollment. Assisted with hiring of hybrid staffing, updated job descriptions and financial aid model, and creation of collaboration between financial aid, admissions, and athletics offices.

#3 Project: Assess Admissions Office strategies, territories, and roles including Operations. Provide ongoing support in the form of coaching/consulting to achieve internal and external goals.

Contact us for a free virtual session where we explore your needs and discuss results-oriented options.

Discovery Session

Vickie excels at diagnosing problems, developing effective solutions and moving quickly to get them implemented - all the while communicating and collaborating effectively with a diverse group of people and personalities at all organizational levels.

Director of Digital Marketing

Independent University in Texas 

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