Creating Value for Higher Education
Enrollment & Marketing Solutions
Experience with small colleges & regional public universities
Former Vice President of Enrollment & Marketing: Vickie understands the current challenges and the critical strategy of integrating marketing into Enrollment Management.
Leads modern focused Strategic Enrollment Planning process customized to the university. Successfully assisted in increasing enrollment 7.8% for fall 2025 at a regional public university.
Affiliate Member of Small College Consulting, a firm of experienced Enrollment Leaders, Marketing Experts, Executive Search, and Analytics Specialists focused on the small college experience and challenges.
Client Experience and More
Regional Public University in the South
Executive Roles in Enrollment & Marketing:
Public R1 University focused on engineering and applied science
Midwestern Liberal Arts College with NCAA sports
Nationally ranked Private University in the Midwest
Regional Public University in the South
#1 Project: Content and Communications Strategy for Undergraduate and Graduate Programs. Developed Graduate Program communications to support digital strategy. Review CRM / Slate Communications Flow and Social Media.
#2 Project: Strategic consulting/coaching with Admissions and Marketing leadership to strategize, assess and update roles. Coaching on collaborative relationships with Academic Deans, Provosts, Boards and Program Directors. Vendor review and management.
#3 Project: Assessment addressing gaps in Recruitment and Focused on Admissions Office goals, strategies, territory management, and roles including Marketing & Operations. Review integration of Marketing & Communications into the recruitment funnel.
Contact us for a free virtual session where we explore your needs and discuss results-oriented options.
Enrollment & Marketing Solutions
Personalized to the Institution
Follow the Journey on LinkedIn
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February 2025
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January 2025
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August 2024